SCIP Oregon

Review of SCIP’s Conference and Trade Show Intelligence Book

Posted by campsean - 23/10/08 at 07:10:17 pm

SCIP recently published  a new volume in it’s “Topics in CI” series entitled “Trade Show Intelligence.”

I had an opportunity to peruse the book just before heading off to the Gartner Symposium in Orlando last week, which of course was good timing given that there was going to be a reasonably large trade show floor at the conference.

The book makes a ton of solid recommendation on how to structure intelligence gathering activities, how to do so in an ethical manner, and how to elicit information at the right times and in the right way while you are on the show floor.

Trade Shows can provide a wealth of information if you research the show in advance, attend with your ears and eyes wide open, and spend real time getting to know the products and solutions being offered in the booths.

I highly recommend this new volume in the Topics in CI series.

The only caution I would give to readers is that in a few places the book becomes repetitive in terms of the advice or solutions offered. This is only natural in a book that is essentially a collection of different essays and not a single cohesive piece written by a one author.

Sean Campbell – Cascade Insights
Chair – Society of Competitive Intelligence Professionals – Oregon Chapter

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