April Event – When Time is Short: Best Practices for Gathering Intelligence via Web Based Tools

Our next face to face event is going to be on April 7th at Jake’s Grill at 8am.  As with previous events we’ll start with networking from 8:00am to about 8:20am and then move onto the event topic.  Details follow.

Registration link - http://www.scip.org/training/EventsDetail.cfm?itemNumber=6817

Sponsored by:  Traction Software- www.tractionsoftware.com

When Time is Short: Best Practices for Gathering Intelligence via Web Based Tools

The Internet provides a wealth of resources, well beyond Google, that competitive intelligence professionals use to gather information.  Join us for the April Oregon SCIP event, where panelists and attendees will share their best tools and techniques for gathering specific kinds of competitive information.

Learn how CI professionals use the Web to get details on the following:

How have a competitor’s products or services evolved over time?

Are they launching new strategic initiatives?

Are they expanding into other geographies or industries?

How are their products or services priced?

Are they growing or shrinking in this economy?

What tools to CI professionals use to organize and disseminate information throughout their organization?

The structure of this event is designed to allow attendees collaborate and network with each-other, as well as CI professional panelists, and share the best resources for acquiring competitive information.

Speakers

  • Kathry Brost – Mentor Graphics
  • Dennis Muscato – ATI Wah Chang
  • Charlie Davidson – Attensa
  • Sean Campbell – SCIP Oregon Chapter Chair and Principal of Cascade Insights

Moderator

  • Roger Courville – 1080 Group

January Event – Upcoming Events – Committee Meetings

Thanks to all who attended the last event in January. It was a great success and we had a very solid crowd (25+).

Upcoming events include our next face to face event on April 7th, 2009 and upcoming committee meetings on February 17th and March 17th.

All committee meetings and events are at Jake’s Grill on 10th.

Feel free to attend committee meetings as they are open to all – regular committee member or not.

The Pricing Strategy Simulation

By Mark Chussil, Advanced Competitive Strategies, Inc.

Participants at the January 27 SCIP Oregon meeting faced a challenge. Three, actually. What pricing strategy should they implement in a fictitious ailing industry, mature industry, and fast-growth industry? And who, among the strategists, would win?

We gave each participant information about the industries in which their businesses would compete, and we asked each of them to design pricing strategies for their businesses. They could choose from strategies such as match the market average, cut, tit for tat, do whatever the most-profitable did, and many more, and they could select different strategies at different points in time. All told, they could choose among 14,739 combinations, in each industry, to find the strategies just right for their businesses.

Continue reading The Pricing Strategy Simulation…

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